Personalize your campaigns with merge tags

Make your recipients feel unique by adding personalized data tags like {{First Name}} to your documents. Increase their engagement and retention with custom messages based on their recipient data. Follow this tutorial to learn more about this feature.

  1. Add {{merge tags}} in the body and/or the title of your file.

In our example below, we used the {{merge tags}} for Date, First Name, & Last Name.

When we initialize the Publigo process, the {{merge tags}} in our document will be replaced by data from our datasource.

2. Make sure your markers perfectly match the headers in your datasource

If you wrote {{date}} in your document but you entered {{Date}} in your datasource, Publigo won’t replace this merge field because of the discrepancy. Merge tags are case and space sensitive.

📌 Note: Merge tags are case-sensitive.

3. Be careful with extra spaces in your column headers - remove them if there are any

If you wrote {{date}} in your document but you entered {{Date}} in your datasource, Publigo won’t replace this merge field because of the discrepancy. Merge tags are case and space sensitive.

📌 Note: Merge tags are also space-sensitive


If you want to check that your merge fields are correctly replaced, use our preview option to generate a test file before starting your document merge.


And that’s it! All your personalized {{merge tags}} have been replaced with data from your datasource.